DISCOVER PROJECT
LEGAL CONSULTATION PLATFORM
Duration
3 months
Team
1 Product Designer, 2 UX Researchers
& 3 Product Manager and a Team of 12 Engineers
My Role
Product Designer - User Research,
Conceptualisation, UI/UX Design,
Prototyping, Usability Testing & Handoff
46% user retention
5k+ daily active users
29% in-app purchases
Project Overview
Attorian set out to build a mobile-first legal platform that could make professional legal help faster and more accessible. While users were actively seeking legal advice online, most existing solutions were fragmented, slow, or difficult to trust.
CHALLENGES & PAIN POINTS
What are we trying to do with Attorian?
WHAT CAN BE DONE? / EARLY SOLUTIONS
When we first sat down to design Attorian, we had one big question in mind:
"How do we make legal help feel less...legal?"
AI acts as the first point of contact, helping users quickly understand their situation, frame the problem, and identify next steps.
When complexity or risk increases, the experience smoothly transitions to verified attorneys for human support.
The product is designed to ensure users feel supported and guided — not automated.
The solution follows progressive disclosure, revealing information only when it becomes relevant.
This reduces cognitive load and keeps legal workflows easy to follow.
Every flow is designed to feel calm, human, and reassuring.
The experience turns an intimidating legal process into something approachable and actionable.
HERE’S WHAT WE SET OUT TO ACHIEVE:
1. Clarity Over Complexity
Legal apps often look like they were built for lawyers—not people. I wanted the interface to feel clean, digestible, and welcoming, even for someone with zero legal background.
2. Speed Meets Simplicity
When someone needs legal help, they need it now. So every flow—from asking a chatbot to booking a lawyer—had to be intuitive, fast, and frictionless.
3. Trust Through Design
We’re dealing with sensitive topics, so building trust was key. That meant thoughtful color choices, conversational microcopy, and a design that reassured users from the first tap.
4. Scalable & Resource-Rich
Beyond quick chats, I envisioned Attorian as a legal knowledge hub. That meant designing for articles, videos, and lawyer-led content that users could explore freely.
5. Balance AI with Human Touch
Yes, there’s AI—but the human connection is just as vital. The design had to make it easy for users to switch between the AI chatbot and real lawyer consultations seamlessly.
ACTUAL DESIGN PART STARTS NOW.
Challenge
Users needed quick answers to basic legal questions without waiting for a lawyer.
Issue
Traditional legal platforms relied heavily on human consultations, causing delays and higher costs for simple queries.
Solution
Designed a step-by-step instant analysis flow with transparent pricing, AI-assisted insights, and seamless transition to chat-based support.
Challenge
Finding and connecting with a trusted lawyer was time-consuming and unclear. Booking legal consultations often involved multiple steps and follow-ups.
Issue
Complex scheduling flows led to drop-offs and user frustration.
Solution
Built a structured discovery flow with case-based filters, location search, detailed profiles, and clear booking confirmations.
Challenge
Time-sensitive legal matters required fast access to experts.
Issue
Complex consultation setup caused delays and user frustration.
Solution
Simplified consultation flows with language selection, clear payment steps, and one-tap access to audio or video calls.
Challenge
Users wanted to learn and understand legal topics beyond one-time consultations.
Issue
Existing platforms lacked accessible educational resources.
Solution
Introduced live Q&A sessions and short-form video content to help users stay informed and engaged.
USER TESTING
Product Images
Achievements
“Working with Abhishek was honestly very smooth. He understood what we were trying to build from day one and helped us simplify some really complex legal flows. The final designs feel clean, calm, and easy to use, which was exactly the direction we wanted for Attorian.”
— Rahul & Lokesh, Attorian
